Fleet Tracking 2.0 has arrived

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For companies relying on vehicles to operate on a day-to-day basis, these costs can be significant. Various studies attribute up to 45% of the total cost of ownership of a company-maintained vehicle is influenced by the driver. Further studies have confirmed that drivers of company-maintained vehicles drive more erratically than when using their own cars. In other words, fleet vehicles often cost much more than they should.

In a world where cost-management is increasingly important, this is problematic.

Simple. Just install a vehicle tracking system!

Vehicle Tracking solutions have been around for quite some time and on face value are often a good deterrent to limit erratic driving. Those who do the wrong thing can be easily identified and reprimanded. Simple!

Except of course it isn’t this simple. Drivers are human beings which brings into play a myriad of other factors that shouldn’t be ignored. One of these is trust. It is one thing for a company to feel trusting of their employees when surveillance-type technology is in use, but it is another for an employee to feel trusted at the same time.

‘I do the right thing, why don’t they trust me?’.

There is no middle ground when it comes to things like trust. It exists or it doesn’t, and herein lies the dilemma for most company leaders. Technology solutions are effective in deterring inappropriate behaviour, but introduces another potential problem – the perception of Big Brother.

Target Zero – the evolution of Fleet Tracking has arrived

Fleet Tracking was mainly about installing hardware into vehicles and viewing the information with software. Target Zero is a methodology that integrates big-data analytics human behaviour expertise with state-of-the-art technology. This is what makes it so effective.
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